This past weekend I attended the annual Weston Price conference in Atlanta.
This year’s highlights included a staged debate between Dr. Mercola and Joel Salatin on the merits of GMO legislation (watching Dr. Mercola have a meltdown was totally awesome) and dozens of talks centered around holistic therapies for chronic diseases.
And while I loved meeting so many people and attending so many great talks, this year’s conference held an unexpected surprise for me. So much so that I want to share it with you.
That unexpected surprise was a fascinating exhibit about the history of butter
I know. That doesn’t sound overly exciting. In fact, it probably sounds pretty lame. And if I’d not seen it myself, I’d have thought the same thing.
Tucked away in the back corner of the exhibit floor was a small room with hundreds of butter artifacts from the 17th through 20th century including magazine ads, old bottles, packaging and things like churns and cream separators.
But what I found so fascinating was the bigger picture the exhibit had to tell.
You see, it wasn’t really about the history of butter. It was really about the story of food and food production in the 20th century.
So let me take you on a little visual tour of the exhibit so can see exactly what I’m talking about.
Let’s start with one of the many magazine ads that were on display from the first half of the 20th century.
You can’t see read the small print but part of it says, “And what’s more, butter gives an abundance of Vitamin A, the natural way to help guard against colds and other infectious diseases. No wonder wise mothers use plenty of butter on meat, vegetables and in cooking and urge children to take extra helpings of butter at every meal.”
I don’t know about you but growing up in the 1980s, my mother absolutely did NOT encourage extra helpings of butter. It was more like, “Oh my gawd, yaw gonna clawg yaw arteries!”
But the real point I want to make is the first sentence at the top of the ad.
It says, “5,000,000 dairy farmers ask you this question:”
Five million! That’s how many dairy farmers existed in America pre-World War II. Guess how many dairy farmers we have left today?
Less than fifty thousand. That’s a ninety-nine percent drop in less than a hundred years.
And only a small fraction of those fifty thousand are producing real milk which is nutrient-rich raw milk from grass-fed cows.
And that’s what makes this next ad even more fascinating.
If there was ever an image to show just how disconnected we’ve become from where our milk comes from, it might be this one:
Do you notice anything unusual about this ad?
Hint: it’s in red text.
The conventional dairy industry today could not run an ad today promoting their sweet “June flavor.”
That’s because their cows are not grass-fed.
But to be fair, even a raw milk dairy (as if any of them could afford to advertise) could not run such an ad today. But that’s not because it wouldn’t be accurate. Rather, it’s because no one today would have a clue what it means!
June is the month when grass grows most rapidly and is highest in nutrients. Cows that feed on grass during this time produce a rich, sweet flavor in their milk.
This is why Dr. Weston Price, in his travels around the earth in the 1930s, found dairy-based cultures that held late spring as a sacred time of the year. Many had religious ceremonies that honored the life-giving force in butter from the cows that fed on the rapidly growing grass of June.
And it was also easy to see with the naked eye. Traditionally, June butter had a beautiful, deep yellow or even orange color. But as butter production in the 20th century moved from farms to factories, and as cows were moved off their natural diet of grass, butter (like so many other industrial foods) started to lose its natural color (and nutrient density!). So companies started to add coloring back in. Here’s one that used dandelions:
This ad shows that there was some competition in the butter coloring market!
Perhaps this was one of their competitors?
I wish I could tell you what they used for the orange butter color.
Probably not oranges.
It was also interesting to see the old packaging:
Here’s a close up of one of those boxes. Do you notice anything interesting?
When was the last time you saw a 3 digit phone number?
And how about this collection of old raw milk bottle caps?
You definitely don’t see those anymore.
And speaking of raw milk, since it’s not homogenized, the cream naturally rises to the top. This was a common bottle in American households before pasteurization and homogenization became standard industry practice (and before we became brainwashed into thinking raw milk is dangerous):
The cream would collect at the top and you could pour it easily pour it off. This ad shows it a little more clearly:
But beyond just butter was the other side of the history of butter. And that’s the story of margarine. And the story of margarine is really the story of the rise of the food industry in the 20th century.
Check out this ad for Nucoa margarine:
Below the bogus vitamin A claim it says, “For your child’s growth and protection – Vitamin A is now added to the rich food energy of this delicious new type of margarine.”
Isn’t it insane how we all fell for this?
Here’s an interesting one from Crisco during WWII:
Here’s the fine print:
Looks like the vegetable oil industry saw a great opportunity during the food rations of WWII to compete with butter.
So much so that they started printing recipe books!
And no discussion of the history of butter would be complete without the famous Time magazines that thoroughly convinced us all that cholesterol and fat clog arteries (a total myth), thus signaling the demise of butter:
But thankfully, this demise is coming to an end. Butter sales are steadily on the rise again! And did you hear about the recent announcement from the FDA that they’re banning trans fats? No joke.
Does it make you want to do this?
Perhaps this is a more accurate representation:
Yeah… me either.
Admittedly, as much as it’s interesting to glimpse and romanticize a bygone era, I’ll stick to my store-bought grass-fed butter, thank-you very much.
Joking aside, the exhibit was sort of a microcosm of what the Weston Price conference is all about.
Stealing a line from Michael Pollan, I could sum it up in one sentence: Don’t eat food that your great grandmother wouldn’t recognize. In fact, I would add a few more “greats” before the word grandmother to really be on the safe side.
But the coolest thing about the exhibit was that I got a personal tour from its creator!
That’s Sandeep Agarwal (I hope you can figure out which one is Sandeep). He’s the owner of Pure Indian Foods, a fifth generation company that makes organic ghee from grass-fed cows.
I got a personal tour because I was the only one in the room at the time! Thus, the handheld camera shot.
When Sandeep wasn’t manning the history of butter exhibit he was working alongside his family at the Pure Indian foods exhibit table. They were giving out free samples of their products all weekend long and let me tell you, this stuff is THE BOMB!
In case you don’t know, ghee is pure butterfat (a form of clarified butter) and it’s a staple of Indian cuisine. But it’s becoming more common in America because of the rising tide of dairy allergies and sensitivities. Casein (milk protein) and lactose (milk sugar) are the two most problematic parts of milk and milk products. However, ghee is almost 100% free of both lactose and casein, even more so than butter.
Best of all, ghee is unbelievably delicious! I call it caramel butter because that’s exactly what it tastes like to me. Seriously, it is pure heaven.
Pure Indian Foods sells three types of ghee:
The first is their 100% organic, grass-fed ghee.
This product has an average rating of 5 out of 5 stars from over 400 reviews. That’s virtually unheard of on Amazon!
The second is 100% organic, grass-fed cultured ghee.
And the third is coconut ghee, a 50-50 blend of 100% organic, grass-fed ghee and organic virgin coconut oil.
But Pure Indian Foods sells more than just ghee. You can check out a variety of their products on their website, www.pureindianfoods.com
Finally, do you have an antique butter item lying around that you’d like to donate to the butter exhibit? An old magazine with an ad? Maybe an old butter churn? How about an old butter-working tool?
You can donate them to the butter exhibit! As you can see, Sandeep is quite passionate about the history of butter and he’d love to grow his collection!
Check out Sandeep’s other site, www.butterworld.org which is dedicated to the butter exhibit and where you can see more images like the ones above. If you have a butter artifact you’d like to donate, you can reach out to Sandeep through the contact page on the site.
Well I hope you enjoyed my little overview of the exhibit!
Craig Fear is the creator of Fearless Eating and the author of three books, The 30-Day Heartburn Solution, Fearless Broths and Soups and The Thai Soup Secret. After years helping clients with digestive issues, Craig decided to pursue writing full-time. He intends to write many more books on broths and soups from around the world! Click here to learn more about Craig.