Cost, Convenience or Conscience. Which One Dictates Your Food Choices?


It wasn’t too long ago that I was at a party and as so often happens, the topic of nutrition came up.  Somehow the conversation moved to factory farms.  I started talking about the horrific treatment of animals in these places and before I could even get the next sentence out of my mouth, one woman put her hand up and with agitation said, “I don’t want to hear any more about this!  It is too upsetting!”

I know full well that this person continues to shop at conventional supermarkets, the realm of factory farmed animal products.  And I know full well this person has the financial capability to not shop in conventional supermarkets.  Essentially what this person was saying was that it’s too upsetting to change her habits and that convenience is more important than conscience.

Don’t get me wrong.  I know a lot of people are financially strapped in America today.  Many cannot withdraw their hard earned money from cheap, industrialized food.  But many can and choose not to out of convenience.

This is the choice many of us face today in America.  And yes, it’s not comfortable.  It can take more time and money to shop for healthy foods.  But when you consider the alternatives, a little more time and money now can perhaps save you a lot more time and money in the future.

As a child recently proclaimed in a popular TED talk, “you can pay the farmer now or pay the doctor later”.

Because let’s face it.  Our health care system is really a sick care system.  It’s strength is treating and managing disease, not prevention.

This is where I come in with my second nutritional weapon (see my previous blog post for my first weapon of choice).

Secret weapon #2:  Food, Inc.

You’ve probably heard of it.  Maybe you’ve seen it already.  It was nominated for an Academy Award in the Best Documentary category a few years ago.

This food documentary exposes the horrors of industrialized agriculture, horrors that most of us have been blindly supporting for most of our lives.  This film will educate you, scare you but most importantly, inspire you to step out of the industrialized system.

Trust me, I get it.  We’re all stressed beyond belief in this country.  I know it’s not easy to change old habit patterns.  But as Michael Pollan says at the end of this documentary, you get 3 votes a day – breakfast, lunch and dinner.

Three votes to not support factory farming and in so doing, three votes to not support cruelty to animals.  You get three votes to not support genetically modified foods and in so doing three votes to not support the evils of corporate agriculture.  You get three votes to support organic, local food.   You get three votes to support health in you, your children and your local economies.

Maybe you can’t use all three votes each day for local and sustainable.  That’s OK.  Make it one vote and go from there.  Do what you can.  But I bet if you watch Food, Inc. you’ll cast three votes more often.

Oh and look, it’s being broadcast for free on PBS on August 9th!


And if you really can’t wait you can watch it right now on YouTube:


Next week, I will reveal my final secret weapon, the ultimate secret weapon.   I promise it has nothing to do with me.   I won’t be promoting any of my services.  I’m just sharing what I think is the absolute most powerful tool for convincing you to eat healthier and to support real, local, sustainably grown foods.

See you next week!

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About the Author

Craig Fear is the creator of Fearless Eating and the author of three books, The 30-Day Heartburn Solution, Fearless Broths and Soups and The Thai Soup Secret. After years helping clients with digestive issues, Craig decided to pursue writing full-time. He intends to write many more books on broths and soups from around the world! Click here to learn more about Craig.